First of all, kudos to you on reaching this milestone in your app development journey!

We know you are super excited as you prepare to launch your app and make a successful debut.

You're almost there. Just one final step remains before revealing your creation to the world.

Publishing an app on the Google Play Store is a significant step for those aiming to reach a mass audience.

With over 3 million apps available and more than 2.5 billion active Android devices, Google Play Store stands as one of the largest distribution platforms in the world.

As thousands of new apps are getting released every day, it is very important to understand the app submission in Google.

A well-executed submission will help you ensure that your app remains available and avoids removal by Google.

Don't worry we are here to guide you through the whole process. Let's get started!

Prerequisites Checklist Before Submitting An App In Google Play Store

Before getting into the submission process, here is a list of 10 important things you need to keep ready,

  • Android app build file and app signing key
  • App name (up to 30 characters)
  • Short description of your app( up to 80 characters)
  • Full description of your app, stating all the features and functionalities. (up to 4000 characters)
  • High-quality app icon
  • Featuring graphic icon
  • Video of your app
  • High-quality app screenshots (phone/tablet)
  • Publish your app's privacy policy and keep the URL ready
  • 20 Email IDs of your App's testers

Steps Involved To Submit An App In Google Play Store

Here is a step-by-step guide on how to submit an app to the Google Play Store. It’s essential to follow these steps in the proper order to successfully publish your app on Google Play Store.

Step 1- Create A Developer Account

google plays tore developer console dashboard

To publish apps on the Google Play Store, you need to create a Google Play Console Developer Account.

For this first, go to the Google Play Console sign-up page and sign in with your Google account.

Then select between a personal account for individual developers or an organization account in the case of businesses.

After this, you have to review and accept the Google Play Developer Distribution Agreement.

Upon accepting the agreement, you are asked to pay a one-time fee of $25 via credit card or debit card.

Note:Prepaid cards are not accepted!

You need to fill out the necessary credentials such as name, address, contact information, and much more.

After completing the registration, your account will take 48 hours to get approved!

Step 2- Create A Google Merchant Account

Merchant Account Linking Dashboard

If your app supports in-app purchases, setting up a merchant app is a must!

To create one you can sign in to your Google Play console account and click “Reports” and then you need to select the “Financial Reports" option.

After this select the “Set Up A Merchant Account Now” option and fill in your details.

The merchant account will get linked to your Google Play Console account, through which you can monitor sales, manage financial reports, and handle payments efficiently.

Step 3- Create Your App

Application Creation Dashboard

Once your developer account is all set, you can create your app.

For this, you have to log in to your Google Play Console account, go to the “Menu”, and select the “All Applications” tab.

Then select the “Create Application” option from it.

Enter your application's name and choose the default language of your app.

Provide specifications about your app such as what type of app is yours, whether it's an app or a game and indicate if it's free or paid.

Ensure that your app complies with all of Google's policies and guidelines before proceeding to click on “Create”.

App Publishing Dashboard

Step 4- App Store Listing

After creating your app, you need to set up its listing.

Do you remember when we asked you to be ready with the prerequisites checklist before proceeding with app submission?

And yes, here we are going to use that!

App Store Listing Dashboard

In this step, you are going to fill in the necessary details such as,

  • Short description of your app (up to 80 characters)
  • Full description of your app (maximum characters up to 4000 characters).

    Pro tip:Try incorporating targeted keywords for better visibility in searches.
  • Upload high-quality screenshots and an app icon.
  • Followed by your contact information and a link to your privacy policy.

Review all the entered information carefully before saving it as a draft.

Step 5- Upload App Bundles

Application Bundle Uploading Dashboard

In this step, you have to upload your Android app bundle, for this go to "Release Management" and then click "App Release".

After this, you will be asked to choose the type of release from the four options given. Such as,

  • Internal test(available for maximum of 100 testers that you pick)
  • Close test(available for specific number of testers)
  • Production release(available to all Google Play Store users) and
  • Open test (available for all Google Play testers)

Tip:In case, if you already got your app tested very well by your company's testing team then you can choose production release.

But, if you are an individual developer and want proper testing then you can choose any one out of the remaining three! i.e.internal, close, and open.

Once you are done deciding which type of release you want, then you can select "Create Release".

You will be redirected to the new release of the production page. Again you need to make a decision on whether to opt-out for the Google Play app store signing or not.

After that select "Browse files" to upload your Android app bundle. Upon completion of all these things click "Review" to confirm the information.

When you are sure about everything hit "Save".

Step 6- Content Rating And Fixing App Price

Content Rating Dashboard

Obtaining a content rating is vital for your app's visibility, to do this you have to fill in some questionnaire that assesses the nature of the app's content.

Accuracy is the key! Try to provide accurate answers as misinterpretation can lead to the removal of your app by Google.

Choose appropriate categories that best suit your app's content. When you are done with the questionnaire, click "Save Questionnaire".

Choose the "Calculate Rating" option to view your app's rating on the Google Play Store.

Implement Data Encryption

To protect sensitive information within your private blockchain, implementing data encryption methods is a must!

You can even look for different techniques such as symmetric encryption for data storage, and asymmetric encryption for secure communications.

Note:These are just suggestions, you can look for other techniques as well!

Then, you have to choose the countries where your app is going to be available. You can only choose a set of regions as Google doesn't support publishing an app worldwide.

Pricing and Distribution Configuration

And assigning a price to your app is very important, you have to choose wisely whether your app is going to be free or paid.

As Google doesn't allow you to convert a free app to a paid one!

Step 7-Finalizing Your App Submission

Roll Out to Production Confirmation
Roll Out to Production Final step

After entering all the necessary details, proceed to finalize your app submission.

Go to the "App Release" tab, click "Manage Production" and then select "Edit Release".

Then, hit "Review" and choose the "Start rollout to production" option.

Finally, click "Confirm", and Hurray! Your app has been successfully added to Google Play Store.

But, still you have one more thing to do. It's nothing but to wait for sometime until your application gets reviewed and approved by Google.

This app approval process can take a few hours to a few days. Be ready to celebrate the successful launch of your app, and also to make revisions that may come your way!

So, what's next? Your work doesn't end with submitting your app to the Google Play Store. Let us learn what it is!

Things To Do After Submitting Your App

Upon learning “How to submit an app on Google Play Store?”, you might wonder “What to do next?” No worries, we have covered that as well!

Here are some practices you can do to ensure your app gains global exposure on this platform!

1. Promote Your App On Social Media

With millions of active users on platforms like Facebook, Instagram, and X. Promoting your app on social media will be a great move! This will increase visibility and help you reach more people.

2. Issuing A Press Release

A press release can help you gain media attention to your app. You can reach out to journalists and bloggers to cover your story, which can boost visibility!

3. Maintenance And Updates

Regular maintenance is vital to keep your app relevant and user-friendly. Frequent updates not only fix bugs but also enhance users' trust. Never ignore user feedback, as it acts as a key to identifying areas of improvement and implementing new features.

4. App Store Optimization (ASO)

Have you ever come across this term? If your answer is no, then it's time to learn it!

ASO involves optimizing your app's title, keywords, description, and visuals to enhance searchability.

This helps your app to be featured in relevant searches and increases the download rates!

5 . Monetization Strategies

Look for various monetization strategies to enhance your app's financial stream.

There are various options available such as in-app advertisements, subscription models, and one-time purchases.

Choose the one that best fits your target audience and app type.

To Sum Up

Hope you got enough insights about the app submission in the Google Play Store. By following these steps religiously you can ensure the smooth submission of your app.

Once your Android app is submitted to the PlayStore still you need to make continuous efforts to eliminate the chances of getting lost in the crowd! If you need any assistance with your app journey, Fourchain a leading mobile app development company is here to help you turn your app idea dream into reality.

From scratch to launch we are here to support you in all possible ways!

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